Ok, perhaps this posting will only be relevant if you have a CD…
If you’re like most independent artists, you’re either working with Discmakers or Oasis to mass produce your CD and line up digital distribution via iTunes, Napster, PayPlay…etc. Discmakers tends to be the most popular and the avenue I’m most familiar with. Dismakers is great but not wonderful. Why?
Don’t Use CDBaby if you don’t have to!
When Discmakers sets up your distribution, they also setup a CDbaby.com site for you. It will look something like www.cdbaby.com/YOURNAME. For every CD your sell, CD Baby takes a $4 cut. Ouch! Can you imagine how much CD Baby is making off of indie artists each year!? It’s ridiculous! What’s the alternative? Use Paypal.com. No doubt about it, Paypal is the most innovative tool for small businesses, entreprenuers, and individuals looking to make $ off of what they do. Its a free service. No charge to set up! But Paypal takes a minimal cut from the money your make (63 cent from every CD I sell). Compared to $4, that’s nothing! Visit Paypal to learn more.
People Like Sales
Once you setup your paypal account, have a sale! People love sales and are prone to buy more when you have one. It’s just the way it works. From experience (and also common sense), there is 5x more interest in my CDs when I’m having a sale. So it’s Christmas! What can you do? Here are a couple suggestions…
- Tell people they can get 25% off your CD if they buy it through your website
- Tell people the CD is buy one get one free
- Tell people they get FREE shipping!
Paypal will allow you to set prices, shipping rates, tax, basically anything you wanna do. It’s really just great! And they will handle all the $, exchange rates, credit cards…etc
The Only Negative of PayPal
Depending on who you are, this may not be a negative atall: If you use paypal, you must ship out your own product. (CDBaby takes care of shipping for you)
Leave your own Holiday Money-making comments! And remember…