Promoting yourself is like adding links to a chain.
When one opportunity is over, make sure it has the potential
to lead to another.
Today’s post is all about capitalizing on a good thing. As I mentioned in the Just Do It post, when something good (or big) happens, you can’t just stop there. You have to put in so much extra work to keep the momentum going. So while its hard to be a “young” artist, its sometimes just as a hard to be an artist who’s been in the game for a while. You have to be on top of things at all times. You have to make harder decisions, you have more “fans” to keep in touch with…etc
Here are some great ways to keep the momentum going when things are going good (think of it like a ball of hay that gets bigger and bigger as it rolls down a hill and collects more hay).
p.s. don’t forget to read yesterday’s post: Making the Best of a Bad Situation.
When A Great Opportunity has been passed on to you…
When a really huge opportunity has been passed your way, this is the perfect time to boost your credibility. Lets say you have a chance to open for a national touring act.
- 1.] Let people know: Get the word out. Of course tell the people in your newsletter. But you also want to tell the people who will potentially book you for future shows. If you have a list of PR contacts and bookers, send out a general email out. Make sure to BCC (blind carbon copy) the contacts. Make it discreet so they don’t know you are sending an email out to a whole bunch of bookers. Something that looks like this.
Just want to let you know a really great opportunity has opened up for me. I’ll be opening for national recording artists, U2, at the IC Light Amphlitheater on May 2nd. Thanks to everyone who has helped me get to this point my career. I hope you can make it out to this event as it will hopefully be a turning point in my career.
- a few days later, you might want to send an individual email to some of the people on the PR list to ask if they will consider doing a write-up or interview on the concert. Definitely don’t try to book radio/tv/print interviews through a mass email.
- 2.] Use a big gig to get other gigs: Call or send an email. (calling is probably better) That letter would look something like this…
My name is [name] of the group [group name]. Our ensemble will be in Pittsburgh in June opening for Over the Rhine at the Carnegie Music Hall. I would like to inquire about booking a supporting show in the area at Hard Rock Cafe. Are you currently booking? What is your submission process.
Music samples are available at www.[groupname].com
Thanks for your time,
When You’ve really connected to your audience…
If you’ve had a great show, do everything you can to keep the relationship with your fans strong. I played a college show yesterday with Tyrone Wells and learned alot from him. Wells takes all the time he needs to tell stories on stage. His set was roughly 50 minutes and by the end of the show his audience felt like they knew him. Before getting off stage, Wells asked the audience to consider buying his CD since that was the easiest way they could support him. Beside the fact that his music was good, I strongly believe people bought his CD and merch b/c they felt like they connected with him.
After the show Tyrone spent over an hour simply talking with students. You’ll be so suprised at how many of your shows will come from the people you meet from an audience.
Also, make sure to pass that newsletter signup form around. If you’ve really connected with the audience, they will sign up. And don’t wait a week to send a follow-up message. If possible, send your subscribees an email that night. Thank them for coming. Thank them for signing up for the newsletter. Remind them they can buy the CD online if they didnt get it at the show. And tell them when the next show is.
When You know you’re about to get mad hits on your myspace…
Lets suppose an online magazine has just intereviewed you and plans to post the interview next Wedneday. They plan to include a link to your myspace. Put yourself in the shoes of a websurfer. When they come to your myspacee (or website) what will they see?
- 1.] Will it look professional. Does your default picture represent you and your music? See Looking Professional Even When You’re Not (or are you? i just can’t tell!). Is the layout of your site clean? See Drawing Traffic to your Website(s).
- 2.] Will you have material that will keep them interested? Do you have any videos for people to watch. They read the interview but they’ve never seen you perform. A video is the perfect way to get people to come out to a concert. If they like what they see, they’ll make a trek out to one of your shows.
Hey! If this blog helps you, please let others know about it. Thanks!
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