Think of Your Mailing List as a Gateway Drug. If you’ve read Grassrootsy for any amount of time, you know we stress the importance of having a mailing list at your shows. Well, given the rise of Facebook and Twitter among musicians, your mailing list might not be the most important way to communicate with your fans anymore (I can’t believe i just said that)! However a newsletter IS still the best way of opening the door to more direct communication with your fans. Here’s what you do:
- Pass your newsletter around the room at your show
- Within a day or two, email everyone who subscribed. Welcoming them to the list and thank them for coming to the show.
- In your “Welcome” newsletter, make sure you include prominent links to your Facebook, Twitter, MySpace, and any other social network
- Emphasize the fact that fans can best stay in touch with you and your schedule when they follow you on FB or twitter
I’ve personally noticed that, while the number of people reading my newsletters has statistically gone down, I’m communicating with fans more often and more directly via Facebook and Twitter.
- Getting People to Sign Up For Your Newsletter
- Email Marketing – A Few Things You Should NEVER Do
- Email Marketing – A Few Things You Should ALWAYS Do
- Email Marketing – Making Sure People Read What You Write