Today’s question is from a booking agent and its a great one! Don’t forget to send in your questions. I’ll be answering alot of them in the coming weeks.
QUESTION: I have an artist who’s asked me to book her venues/coffeehouses. She wants a minimum of $150 per booked coffeehouse gig. Should i lead with suggesting cover cost? What’s the best way to ask?
ANSWER: This is an excellent question! And the short answer, at least according to personal experience, is NO. Here’s why:
- Don’t approach a venue telling them how much money they should give you. That will likely put a bad taste in their mouth.
- Thoroughly read over a venue’s website before emailing them. Most established venues have a spelled-out laundry list where they explain booking procedures, needed draw, percentage split.
- Ask, don’t tell. When you are establishing a relationship with a venue, get a feel for how they work before telling them how you work. Here is a mock inquiry letter that will help ask about $$$. It will be in “first-person” since most people reading this post are artists. But feel free to adjust to third-person tense if you yourself are not an artist and are representing someone else.
“Could you shed some light on your venue’s booking process and door policy? I visited the website and couldn’t find these details. I want to make sure I know how your venue approaches this so I can plan accordingly, promote well, and pass the information to the other artists on the bill.