Today’s post is a simple letter one of our readers, Josh Sanders, sent in after reading last Wednesday’s Post, “Booking: Writing the Perfect Email Pitch“. Its a brief story about patience, persistence, and the frustration that comes when venue’s don’t respond.
Hey I saw and read this…it particularly hit home because of an experience I had earlier this week, which you can feel free to share with your readers. About 2 years ago I did a gig at a really fun venue in NYC. It was a rousing success and everyone from the manager/booking guy to the bartenders to the waitresses were telling me afterwards how much they wanted to have us back. We also made a lot of money, and so we certainly wanted to come back. So, the next day I sent an email to the manager/booking guy thanking him for the gig. About 2 weeks later, I sent him another email asking him about the possibility of doing another gig there. No response. Two weeks later another email, and then another, and another…and, after about ten months, I gave up.
So last week, I am walking down Broadway on the upper west side. A man whom I did not immediately recognize comes walking up to me, saying “Hey! I know you!! You’re Josh Sanders!” To which I didn’t quite know what to say, so I think I said “Yeah, you found me.” He then says “You played at my club once! You were quite good actually!” I still didn’t recognize him, until he finally told me the name of the venue, and I said “Oh yes!” But I sort of didn’t quite know what to say, because I had emailed them a million times and they never answered me!! But, before I could say anything again, he said “You know, we would absolutely LOVE for you to come back and play there again!” While I was a little bit floored, I said yes I would love to, what is your email address, and I will email you just as soon as I look at my schedule.
The next day I emailed him. I heard back 2 days later and he offered me several Friday night dates, “starting around ten-ish”…Now, I am not sure what the moral of this story is, except to NOT get discouraged when you don’t hear back from the venue. They are deluged with requests, and I guess it can’t be easy to wade through all of them!
If anything, i think this story also proves that sometimes a face-to-face or phone encounter (that personal touch), goes much further than an email. Thanks for emailing us, Josh! And nice hair!