1. Is your website’s show calendar completely updated? Do you have links to all facebook invites? Do you have links to where people can buy tickets? Proper show times? Correct addresses? Don’t just stick the name of the venue and time of event on your calendar. Give people good, solid information so that they can make an informed decision.
2. Do you have all your facebook invites in place? Yea, show calendars are great and people will visit your website, but people will be more likely to pass your show onto friend if they can link to it on a friends wall.
3. Put together an itinerary of sorts. Name and address of venue. Your contact at the venue. Your contact’s number. Load in/Soundcheck time.
4. List your shows on as many community calendars as possible. Its just one extra thing you can do. People do in fact visit online calendars…especially when their figuring out last minuted ideas on what to do for the night.
5. Touch base with your venues. Did they receive your posters? When are they expecting you to arrive for soundcheck? Can they also help to invite their fans and newsletter folks through your facebook invite. Do they have your proper information and website linked on their website?
6. Touch base with other artists. Do your fellow co-billers the answers to #5? :)
7. Figure out where you’re sleeping :) Just a tiny, but important detail.
Don’t forget that while you’re on the road, you will need to continually be promoting the following show on the rest of your tour. Revisit your Facebook invites regular. Check your web page’s Stats to see how people are linking to your site? You can often predict a good how by how much traffic is coming from that venues website to yours. This tip has especially helped me alot. Read: “STATISTICS RULE THE WORLD“
Have any other tour maintenance suggestions? Leave them in the comments section.