Here’s a question we get asked alot: how do I track my sales on iTunes?
REFER TO YOUR DISTRIBUTION COMPANY
Well for starters, you will need to refer to your digital distribution company (i.e. the company you submitted your album through) for this information. Most artists are using CD Baby or Tunecore as these are the two most popular services. See: “CD BABY OR TUNECORE?“ for a longstanding conversation about both services. Reader comments at the bottom of the post will enlighten you on the pros and cons of each service.
LOOK FOR TRENDING REPORTS & SALES REPORTS
With both CDBaby and Tunecore, Trending Reports are iTunes’ weekly account of your estimated sales. Trending reports are not fully accurate because a buyer may return your song if they decide they don’t want it, or they may end up buying your full album if they decide they like the song they initially downloaded. In other words, the status of a sale may change.
Monthly sales reports are accurate accounts of which songs/albums have sold through all digital services your music is being carried by – iTunes, Amazon, Rhapsody, eMusic, etc. Sales reports are available roughly 1 month after a sales period is over. In other words, you will get reports for March sometime in May. As someone who has accounts with both services, it appears that CD Baby receives Sales Reports much sooner as they already have access to March sales reports 9 days into April.
WHAT DO THESE REPORTS TELL YOU?
These reports tell you
- if customers bought one song or your full album
- what songs sell most
- which cities/states/countries people are buying from
- how much was made in digital sales during any specific Sales Report period.
WHY WOULD YOU WANT THESE REPORTS?
- to know which cities to tour through
- to know which songs people are listning to most
- to know what’s going on with your music