For many of us, it would be incredibly hard to “make it” as a musician if Facebook didn’t exist. Despite last week’s post: “4 Reasons Why Facebook Timeline Sucks!” we do acknowledge the fact that FB has helped us along in our careers. With that said, here’s the first of a 3-part series on how to make the most of your time on Facebook.
PAY ATTENTION TO DETAILS
RESPOND TO COMMENTS AND QUESTIONS
Visit your pages and events daily to make sure you’re responding to people’s comments. You’ll often see that fans are asking questions about shows, door time, cover, etc, etc.
People can’t visit joyike.com but they can visit www.joyike.com. Making something clickable makes all the difference because people are honestly too lazy to copy/paste the information into their browser.
UPLOAD THOSE IMAGES!
Don’t ever create an imageless event, page, group, or profile. Nobody wants to see this image or any other proofs that you don’t care to take the time.
MAKE SURE YOUR INFORMATION IS ACCURATE
Is your Facebook Calendar up to date? It’s easy to let this slide…especially if you’re information is not synced from ArtistData or another resource. Even when your information is synced, you still need to double-check information. Also make sure: is your bio current? Do your links work or are they broken? It’s important to stay on top of this because, even when you have an official website, some people will only get their information via Facebook.
DO YOUR RESEARCH
When someone leaves a comment on your wall, respond to that comment and then spend a few seconds finding out what city they’re from. If you will be in their city, tell them. I’d like to think of this a passive promotion – where you’re putting out information little by little and taking advantage of each interaction you have.
If you have additional suggestions, leave them in the comments section.