1.PLEASE CARE ABOUT YOUR WEBSITE
If you could have a website that’s easy to navigate, has a visible calendar, and doesn’t look like it was created in the 1990′s, that will help the both of us. Please provides links, bios, and images of your upcoming entertainment and both of our jobs will be easier (example 1, example 2). It is your venue after all If we’re both working our best to get the word out, the show will be twice as successful.
2. PLEASE CARE ABOUT YOUR MUSIC
Don’t just book anyone. Take time to care about the artists you schedule. Book quality music and your patrons will thank you by returning week after week. Book artist who not only care about making good music, but artists who also want to contribute to the culture you’re creating in your restaurant, bar, or coffeehouse.
3. DONT NEGLECT YOUR SOCIAL NETWORKING SITES
Please keep your sites current. Tweet regularly and tag the artist who will be gracing your stage. Repost your performers’ facebook invites so that patrons know where to look for more information on a show. Don’t get overwhelmed by trying to maintain Twitter and Facebook. It’s not that hard and it will become second nature when you do it regularly. The frequency of your social networking will directly affect how in tune your customers are to what’s happening at your venue.
4. PUT MY POSTER IN YOUR FRONT WINDOW
Pictures speak 1000 words! People are more likely to respond to images than words. Please help me to make the artwork as visible and accessible as possible. There’s no point mailing you posters for your venue if nobody can see them. And note that if you stick them inside the venue, you limit views to already existing customers. But if you stick one in your window, you also make the information available to passerbyers and potential new customers. Also please consider putting handbills by your cash register and on cafe tables.
5. EMAIL YOUR CUSTOMERS
Email your customers with weekly specials and the entertainment schedule. This might feel like extra work, but i promise that it will contribute to the success of your venue and concert turnouts. In the emails include an image of upcoming bands and a link to their website (example).
Please link to your entertainments’ website, or facebook page in your outgoing media blasts. If the band is new to your city or restaurant, your customers cannot expect to know where to go an sample their music. An informed customer is more likely to come to a show when they’ve sampled the music of bands on the bill. A link makes all the difference.
7. YOUR BUSINESS IS MY BUSINESS
The more you help me, the more I can help you. The goal is to bring as many people through the doors as possible…and that means more business for you. When you care enough to help me promote a show, it only benefits YOU!