Chris Bernstorf

Today’s post features independent Spoken Word artist, Chris Bernstorf (Williamsport, PA). While at a music festival this summer we had the chance to hear him live and then came across his merchandise table. His is one of our favorite merch setups. Why? Because it’s 100% DIY and low-budget. And most of all, we love that his table reflects his personality, image, and stage presence.  Here are some photos and thoughts about what makes his setup so one-of-a-kind.

CLOSET SHELF:  Yes, that is in fact a closet shelf from home depot.  Cut it to desired height, flip it on its side, and voila! You now have a T-shirt rack to display your swag!
The great thing about the shelf is that it disassembles into two pieces. Portable!

PAPER CLIPS: Who needs clothes hangers when you can just grab a few paper clamps.
Subtle but noticeably creativity.

OPTIONS: We love that Chris Bernstorf screenprints his own stuff. It gives him the flexibility to have multiple t-shirt designs without having much overhead.

TIP JAR: Even the tip jar fits in with the other items on the table (especially the “Poetry is Metal” T-shirts). The skull pretty much seals the deal.  We also love that he recycled what looks like a pretzel jar (or peanut jar) and kept it homemade.

THRIFT STORE: We were especially excited about this! Chris offered older designs (or slightly misprinted) designs for $5. Talk about a really great way to keep the table’s theme going.

Why does Chris’ table stick out to us so much? Because he wasn’t afraid to think outside the box. His merch setup is  simple yet creative. He also proves that he knows his audience – young, thrifty, loud-music listeners who probably have gauged ears and tattoos (yea we realize that’s a stereotype).

If you have pictures of your merch setup, send them in to grassrootsyonline@gmail.com. Describe what materials you’re using and why.