To have or not to have. That is the question. I know plenty of people who hate making Facebook Invites and have stopped creating them for shows. That’s pretty understandable…especially when 30 people RSVP for a show but only 10 show up. It can feel like you’ve wasted your time!  But Facebook Invites are your friend! Below we’ve given you 5 rules to keep in mind as your create and maintain your Facebook events. Trust us, its much more important than you think!

1. MORE INFORMATION IS BETTER THAN LESS

The major different between a Facebook event and no Facebook event is that having one gives people a visual of what you’re planning. This is the same reason why events with photos do much better than events without an image.  Do yourself a favor and be as thorough as you can with your Facebook event. Include a photo, ticket links, links to the websites of all artists on the bill, and the Who, What, When, Where, and Why facts. Sparse invites don’t help you or your fans. The more they know, the more they come.

2. TIMING IS EVERYTHING

The only thing worse than creating an invite too late in the game, is creating one too early.  Give yourself a few weeks to actively promote a show on Facebook. People don’t plan months in advance for these kinds of things. Unless your event is a wedding, 2-4 weeks is plenty of time to hype your show.

3. TIMING IS still EVERYTHING

Don’t invite people to next month’s show at 9am in the morning when they’re focused on getting to work. And don’t invite them on a Friday night when their only focus is what they’re doing that particular weekend. Invite them on Sunday evening when the average person is at home chilling on their laptop watching TV. Midweek invites are also more successful than your average invitation at an off-peak hour.

4. FACEBOOK EVENTS ARE POSITIVE PEER PRESSURE

People go to events because their friends are going. The whole purpose of Facebook is to share a piece of information between friends and networks of friends. So it’s important to remember that Facebook invites also serve this purpose. A fan is more likely to RSVP to your show once they see their other friends have. In the same way, they’re less likely to go to the event if they don’t know anyone else who’s going. We’ve all seen this happen before. The more people RSVP, the more  other people RSVP. It’s like a domino affect. And sometimes fewer RSVPs can discourage people from adding their response. But when a FB event is promoted well from the very start, you don’t have much to worry about.

5. YOUR FACEBOOK EVENT IS NOT A PLACEHOLDER

Some people create Facebook invites, invite their friends, then fall off the map. Don’t do this!  Visit the event wall regularly. Drop notes about the upcoming show. Post music videos or audio of artists who will be playing the event.  Do whatever you can to occasionally hype up the show by maintaining a presence. Each time you post on the event wall, it pops up in the feed of your invites. As the days go by, more “Maybes’ change to “Going” and more people become excited about the event.  Don’t overdo it though. There is such a thing as overposting.

Alot of people underestimate the power of a Facebook invite. Its easy to take them for granted when hundreds of them are being created in your city on a daily basis. But use these above tips to make the best of yours!

Good luck!