1. When you send them a direct, pseudo personal message on FB asking them to give you money or come to your show

Let’s face it, you haven’t actually talked to any of these people in years. But all of a sudden you’re sending every single one of them (all 2000) a friendly 3-paragraph message about your upcoming project, and telling them why you need their money to make it happen. People hate that. Stop doing that. No one likes to be put on the spot. Save it for your best friends, your parents, and close supporters.  

2. When most of your posts are shameless self promo

Use the 80/20 rulewhen it comes to social media. 80% personal posts. 20% percent promo. If the majority of your posts involve trying to sell your readers something – whether it be an item or an idea, they will begin to ignore you.  There’s nothing worse than turning into white noise and becoming invisible to your most prized possession – your fans.  Read 20 Content Ideas for Your Facebook Page.

3. When your information is confusing

In a world of 140-character messages, people want quick, easy, accessible information that is clear and straight to the point. If you’re going to list a show on your calendar, give ALL the information you can provide.

  • link directly to the venue’s site
  • link directly to the site where tickets can be purchased
  • Share important information: Is it all ages? When do doors open? Are advance tickets cheaper than at the door? Who else is on the bill?

The more your fans know, the more your fans show. They’ll show up if you tell them what they need to know. Nothing sucks more than leaving a website because its too confusing to navigate or doesn’t offer the information you need. You have full control of your website people! Take advantage of that and give 

4. When you add Joe Schmoe to your email list without his permission

Biggest pet peeve ever. Huge no no. Do not, DO NOT add people to your list without first asking them or without them personally subscribing. It’s rude and inconsiderate and you never want someone on your mailing list who didnt ask to be there.  It’s also a huge turnoff to them. Your newsletters will be collecting dust in their inbox or spam folder.  We cant tell you how many people we have put on our SPAM list simply because they’ve subscribed us to weekly newsletters we never signed up for.

5. When you over-communicate

 People who put out too much information, whether it be on social media or  by email, become easy to ignore. You dont need to send a news blast every week and you dont need a new status update every hour.   Slow down and ask yourself if your content is worth releasing. The only thing as ”too little too late” is ”too much too soon”.

Let us know if you’ve had experience with any of the above or if you have additional suggestions to add to the list.
Happy communicating!