Today’s post is by Grassrootsy founder Joy Ike. We’ve been getting alot of inquiries about house concerts, and while we’ve published a few posts in the past (See 4 Tips For Knocking on the Door of a House Concert by guest blogger Jason Mundok), it’s high time for something new.
For a while there, house concerts were a trendy idea for independent artists that caught on pretty quickly. Intimate living room shows for hipsters and folk artists popped up all over the country (and world) and became a preferred alternative to the traditional weekend show. But now house concerts are actually becoming the primary means for many artists to make their living.
While there are a bunch of different websites out there for getting into the house concert circuit, the truth is you don’t need them. Many of those sites require membership and many of their house concert hosts are backlogged with a wishlist of performers they want to be part of their series. And alot of those homes are only doing a few shows each year.
But honestly, booking house concerts is not that hard. If you are actively playing out and growing your fanbase, you have everything you need to book quality house concerts. You don’t need to subscribe to Concerts In Your Home or any of those other networks. Here are 5 ways that I’ve generate solid house concert leads.
1. Build Your Email List
Uggggh! I’ll keep saying it until you listen. 99% of your house concerts will come from people who already know you and have heard you perform live. If you pass your newsletter around during your set, you already have a source to work from. Get home after the show. Send an email welcoming new subscribers to the newsletter. Include a short paragraph at the end inviting people to consider hosting you for a house concert. You may not get a taker, but you will get them thinking about it.
2. Explain What A House Concert Is
This might sound stupid and unnecessary, but you need to explain what a house concert is. Some people have never been to one and have no idea what you’re even talking about when you say the words “house concert”. And people DO NOT like to step into unknown territory unless they know what they’re getting into. Sme people have been to a house concert but have no idea how to host their own. Break it down. Spell it out. One of the most frequented pages on my website is What Exactly Is A House Concert? (if you borrow any content from this link, please credit me with a link back to www.joyike.com). I stick it in my welcome newsletter (for new subscribers) and in my monthly e-blast. I send it to anyone who tells me they’re considering hosting one. I send it to people who ask me questions that I’ve already answered on this page. This page comes in handy alot.
3. Post On Your Social Media
First off: don’t overdo it. But you need to drop occasional notes about house concerts on your Facebook, Twitter, and Instagram. Tell people you’re coming through their region and are filling open holes. If you’re not posting about house concert booking on your social media, you’re not using your most powerful marketing tool (second to your newsletter, of course).
4. Never Underestimate the power of Suggestions.
5. Create Postcards
Joy Ike is a full-time singer-songwriter based out of Philadelphia. She is also the founder of Grassrootsy, a music marketing blog for independent artists. She believes the greatest tragedy in the world is having a talent and keeping it to yourself. You can find her at www.joyike.com, on Facebook, or follow her via twitter: @joyike.