1. Don’t Direct Message Me on Facebook
Don’t send me a “personal message” on Facebook asking me to donate to your Kickstarter. We’ve never even talked before. This “personal message” feels a little awkward and uncomfortable. If we actually really new each other, then this exchange would be alot less weird.
2. Give Me the Facts…All of Them!
STOP putting the bare minimum on your tour calendar. This is so annoying! All you do is list the venue, the address, and the event time. I need ticket price, a link to purchase tickets, names of the other artists on the bill, and specific details on the show. I want to know about the whole show – not just you. What kind of event is it? Are you solo or with your band? Are you playing 2 songs for a special occasion or is this an actual show where you play a full set? I absolutely hate having to search all over the internet to find a Facebook Invite, a ticket link, and links to check out the other artist’s music. I also really hate getting to the venue and realizing it was a private event for some kid’s Bar Mitzvah.
3. Don’t Add me to Your Newsletter Without My Permission
Please don’t do this. It’s insensitive and it’s actually illegal. I have enough stuff in my inbox already. And honestly I’m going to unsubscribe myself or ignore your emails when they come. If you think I will enjoy reading your newsletters, then just send me a personal message first asking me if I would like to be subscribed…not a personal message asking for money (see #1).
4. Make Your Newsletter a Little Bit Shorter
If I do decide to join your newsletter (at my own will), please keep your emails reader friendly. Make them a little shorter and find ways to break up the text with photos. To be honest, I don’t read the whole thing. I’m sorry to admit it, but it’s true. But I’m much more likely to make it to the end if you keep it simple and straight to the point. Get creative, but don’t write a book. Read: 10 Tips for Writing a Good Email Newsletter – PART 1.
5. Don’t Overpost About Your Show
If you talk too much about your gig, I will start to tune you out…and then i end up missing the stuff I really do want to know about. Talk about other things. Be creative with you status updates, tweets, and Instagram posts. Read: 20 Content Ideas for Your Facebook Page.
6. Don’t Be a Jerk
I will like you a whole lot less if your status updates are condescending, belittling, snobby, or insensitive. Image is just as important as talent. I will like your music better if I like you. Just so you know.
7. Stop Apologizing On Stage
So, you hit a wrong note. Shake it off and move on to the next song. Saying sorry for your pitchy voice, your long stories, your personality, make you look unprofessional and insecure. Just own the stage and do your thing.