The 6 Different Types of Media Coverage For You & Your Band

01
April

Everybody wants media coverage. It puts you in front of new audiences, validates the existence of your project, and looks great on your website (Read: ”THE 3 BIGGEST MISTAKES ARTISTS MAKE ON THEIR WEBSITE“).  We thought we’d use today’s post to break down the major types of media you’ll want to be going after. album review [...]

3 Steps for Standing Out To Music Journalists

05
March

Today’s post is by Nashville, TN- based publicist, Wes Davenport. He writes about a topic that has been covered many times on this blog. However this particular post approaches pitching from a new perspective. ____________________________________________________________________ Music journalists get boatloads of emails and pitches every single day. That’s a deafening amount of noise; but there is [...]

3 Tips on Getting the Attention of Media Producers

13
February

Today’s post is another contribution from Lancaster-based artist and house show host, Jason Mundok. If you’re a musician looking for radio play, reviews, interviews, and show preview write-ups, this post is for you! ______________________________________________________________________________ The number of independent musicians competing for gigs, fans, and attention grows exponentially each year as high-quality recording equipment becomes more [...]

Statistics Rule the World

01
January

Its true. Mass media is governed by statistics. Why are commercials for electronic devices and video games more likely to run during sports games? Why do so many grocery and makeup product commercials run during Oprah? How come a network like BET is more likely to show a black family in a car commercial than CMT?  [...]

How Do I Score Reviews of my CD Before the Release?

30
December

    So here’s the second installment of  ”Ask Grassrootsy”.  If you have questions, be sure to send them in. Today’s Ask Grassrootsy question is something I’m sure most artist wonder about… THE BAND: Natalie John THE QUESTION: I am working on promoting my first original jazz music album. I’d love to score some reviews of [...]

The Process of Publicity

29
December

Given last week’s post on booking, publicity, and being managed, I thought I’d put down some additional thoughts on publicity…since i think it happens to be the biggest piece of the puzzle.  Like I’ve always said, you can be the best musician in the world, but if nobody knows, it won’t do you any good. [...]

The Things You'll Hate To Do…But Should Do Anyways #1

18
November

No matter what job you’re doing…even if it’s your dream job, you’ll always have a few things you hate to do.  Here are a few of those:   (note:  no post this Wednesday or Thursday due to the Holiday)   Blog Most artists don’t think blogs/journals are important.  Simply put, they are.  If I like an [...]

This Is How I Book My Shows

07
February

Today’s post is contributed by Fairfield, CT full-time touring artist, Kristen Graves. I don’t know anyone who loves touring more than Kristen. But she also loves and is really good at the administrative side of things. She sent this to my inbox last week after I expressed some personal frustration about the booking process. Check [...]

Where Do I Start? How Do I Get Album Reviews?

22
September

THE ARTIST: Tim Ruff (Pittsburgh, PA) THE QUESTION: Would you be able to set me in the right direction for getting album reviews? Whether they be with online mags or papers? THE ANSWER: Searching for online magazines and publications is harder than most people think. For starters there are millions out there! Where do you [...]

What's Wrong With this Message?

03
February

Since its start, this blog has always been about being proactive. But being proactive still requires common sense. Today I came across a Facebook message that spurred this post. Indies are always trying to bust down doors – sometimes at the wrong time and often in the wrong way.  I believe half the battle of [...]

Promoting Your Press

28
October

Maybe it sounds counter intuitive since press is supposed to promote you; however promoting your press will not only build your credibility, but it will also help you garner additional press. Chances are, whoever is writing about you, has a much bigger platform than you do.  Take advantage of that. It’s not an easy thing to [...]

Setting the Record Straight: Reminding People You Still Exist

31
August

Every artist goes through it – that slump where suddenly everyone’s forgotten about you.  You put out a CD and everyone talking about it for two months. And then, all of a sudden, no more emails, fewer hits on your myspace, and fewer bookings. This is why they say the music industy is so fickle. [...]