I recently listened to an interview on NPR, with author Mark Maron, who recently released the new book, “Attempting Normal”. He also hosts a show on IFC called WTF. I only caught the tail end but he talked about his crash and burn – his attempt at success in his younger years, his major fail (teamed with [...]
Today, we urge you to read the below, check yourself to see where you’re lacking, and then step up your game! NARCISSISM Stop talking about yourself! Yea, who doesn’t want to promote their band; but seriously nobody wants to have a conversation with you when you’re constantly busting your own bubble and talking about how [...]
Today’s post is another guest appearance by musician, Michael Yolch. If you read Yolch’s last contribution, “RADICAL MARKETING: HOW I MADE 80 NEW FANS IN 1 HOUR!” you know he’s a pretty outspoken individual who will stop at nothing to get his music into the right hands. Here’s a post that EVERY artist can reference [...]
While you wait for the next Grassrootsy post, follow us on Twitter! We’re tweeting daily with… links to great articles retweets of fellow artists interesting thoughts and facts on pursuing music creative marketing ideas new promotional websites and resources you’ve probably never heard of DIY ideas
I was in my car last week listening to some business talk show. The host was interviewing a small business owner and inquiring about the different between independence and self-sufficiency. I thought this would make for a great post and conversation. The difference in the two will actually make or break your music career. If [...]
After channel-surfing a bit last night, I came across a 60 Minutes interview with actor/writer/director/producer Tyler Perry. If you’re not familiar with Perry, he is the Atlanta-based playwriter-turned-screenwriter who has literally created his own genre of movies. His latest movie, I Can Do Bad All By Myself topped the box office during its first weekend [...]
The first time I came across Allison Weiss’ myspace page, I knew she was a musician after my own heart. Grassrootsy first covered her back in July in a feature on Kickstarter. And after reading more about Weiss, it was apparent that she is one of the hardest working independent artists you will ever come [...]
1. You can create your own artwork, exactly when you want it, and exactly how you want it. Biggest and best reason of all time! 2. You save money. You don’t have to pay anyone to design business cards, show posters, flyers, and even aspects of your website, etc. 3. You can be a chameleon. [...]
Yea, this blog is about being actively involved in your music, but lets admit it – everyone needs a break. And everyone needs to disconnect from what it is they do so they can recharge and prepare for the next step. So how do you Take Time Off without letting things fall through the crack? [...]
Here’s a short one for ya today… Often when the season changes I feel obligated to make life changes – do things differently, like clean my apartment, among many other thing. This fall, I began working out, hanging up my clothes intead of throwing them on the floor, spending less time online, and taking [...]
I’ve had the most complicated two weeks as far as my music has gone. I’ve been in 4 cities, haven’t had consistent internet access, and have been working around a computer that shuts off without warning every 15 minutes. I am tired. But in light of all of this, its made me think long in hard [...]
If you follow Grassrootsy on twitter you’ll remember we put up a post over the weekend about Ashton Kutcher’s interview on Nightline. Watch the interview. I’d actually never really seen Ashton outside of his “play dumb” roles (That 70′s show, Punk’d). So to my surprise, I was floored by his social media savvyness and actually [...]
Grassrootsy was one of 17 blogs picked by Derek Sivers (founder of CDBaby) to check out a new book by Hugh MacLeod, Ignore Everybody: And 39 Other Keys to Creativity. I should first mention that this is not a book review and I was not asked to “sell” the book. I should also mention that [...]
Maybe it sounds counter intuitive since press is supposed to promote you; however promoting your press will not only build your credibility, but it will also help you garner additional press. Chances are, whoever is writing about you, has a much bigger platform than you do. Take advantage of that. It’s not an easy thing to [...]
I’ve been learning that having a target audience has the ability to open doors and can help your marketing endeavors more than hurt them. Here’s a little more on that. Finding your niche Niche can be based on several things: Are you looking to make fans… …in a certain age range: i.e. young hipsters, kids [...]
