Do I Really Want My Music on Spotify?

15
May

I hate this question. It’s one we’ve been trying to avoid on Grassrootsy for a while because it’s a hard one to answer and I’m kinda biased. WHAT IS SPOTIFY First we’re not going to blindly assume that everyone reading this post knows what Spotify is. It’s a music streaming service that sells access to [...]

ASCAP or BMI? What’s the Difference?

01
May

If you’re like us, you’ve been confused about these two Performance Rights Organizations  (PRO) for a long time.  They both do the same thing (in theory), and they can both seem unnecessary given the hundreds of articles about disgruntled independent artists who never see their royalties.  We feel your pain. In any case, we thought [...]

How To Sell More Music On Your Website In 3 Steps

28
January

Today’s post is the second installment in a 3-part series by Shaun Letang of   Music Industry How To.  Hey guys, this is part two in the three part series on ‘How To Increase Your Music Website’s Conversion Rates’.  Part 1 was all about getting more people on your mailing list, while today we’ll be looking at using your [...]

Tourch: The Ultimate Tool for Touring Artists

16
January

Remember that post from last month: “5 REASONS WHY I GOT A SMART PHONE“? Well today’s reason (this would be #6) trumps them all.  We came across Tourch a few months back and we think its one of the most important resources a touring musician will ever lay hold of. what is Tourch? Tourch is [...]

Moozar: Helping Your Fans to Help You

09
January

One of our favorite things about writing this blog is getting emails from new companies and start-ups with information on products and resources that are perfect for our readers.  Today we get to share Moozar with you. Moozar provides ‘reward’ links that allow artists to be directly rewarded wherever and whenever their songs are played on youtube, [...]

Grassrootsy’s Top 10 Posts of 2012

03
January

1. TURNING FACEBOOK LIKES INTO LOVES Just because someone happens to like your page one day, doesn’t mean they’re reading your status updates, visiting regularly, or sharing you with their friends. In fact, they may never visit again. Here’s some practical advice on how to make Facebook fans and keep them. This post wasn’t written in 2012 [...]

5 Reasons Why I Got a Smart Phone

12
December

For someone who writes about Social Media and new resources, I’m extremely old fashioned. I don’t get excited about the latest devices and I don’t really care about how much faster 4G is in comparison to 3G.  And nearly 2 years after my siblings told me to get a smart phone, i finally gone one [...]

The Cost of “FREE”: Positives & Negatives of Giving Away Free Material

05
December

Giving away things for free is both easy and hard. It’s easy because there are alot of people out there who like FREE things and won’t give you the time of day if you ask them for money. It’s hard because it can often devalue your work in the eyes of its recipients. We thought [...]

Black Friday Tips for the Independent Artist

19
November

So Black Friday is stereotypically that one day of the year when the deals are too good to be true. And there’s always that one person every year who gets killed by a stampeding crowd of Christmas shoppers in at least Wal-mart in the United States. Unfortunate. Lets just say we’re not a fan of [...]

5 Things I Learned From My Kickstarter Campaign – PART 2

15
November

A little over 2 years ago, after running my first Kickstarter campaign, I ran an article called “5 THINGS I LEARNED FROM MY KICKSTARTER CAMPAIGN“.  I learned some really valuable lessons from my first attempt. This summer I launched a second campaign  - a 6-week, $10,000-goal project with 27 different reward levels. 40 days later, Kickstarter [...]

What’s Your Merch Setup? A Spotlight on Chris Bernstorf

22
October

Today’s post features independent Spoken Word artist, Chris Bernstorf (Williamsport, PA). While at a music festival this summer we had the chance to hear him live and then came across his merchandise table. His is one of our favorite merch setups. Why? Because it’s 100% DIY and low-budget. And most of all, we love that [...]