Mailing Merch: How To Show Your Fans You Actually Care

14
January

Today’s post is a contributed article by Brooklyn-based independent artist, Chantilly Warwick.  We came across this post over the holidays and new we would eventually share it! Full Disclaimer: while roughly 60% of Grassrootsy’s readers are male, and while this post will likely appeal to the 40% who aren’t, we really feel like everyone can [...]

What’s Your Merch Setup? A Spotlight on Chris Bernstorf

22
October

Today’s post features independent Spoken Word artist, Chris Bernstorf (Williamsport, PA). While at a music festival this summer we had the chance to hear him live and then came across his merchandise table. His is one of our favorite merch setups. Why? Because it’s 100% DIY and low-budget. And most of all, we love that [...]

Same Message, Different Approach

02
January

Everyone knows our media-saavy culture suffers from information overload, but no one has driven the point home like MSN’s Bing Commercials.  There’s nothing new under the sun and everything’s already been said.  This is why saying the same thing in new ways is the only way to stand out from your competitors, catch people off guard, [...]

New Year, New Ideas

01
January

  The new year is upon us! In the Spirit of change/resolutions/starting over, I propose that all the musicians reading this come up with a visible change in the way they spread their music. Here are a few ideas… (trying to keep posts shorter so its not too much to read in one sitting) Book Yourself. Then Book [...]

How Much Should We Charge For Our CD Release?

31
December

THE ARTIST: The Beggar Folk (Lancaster, PA) THE QUESTION: We’re trying to figure out how much to charge for our CD release show and we’re throwing around some ideas. We considered $5 to get in and CDs are $5…or $10 to get in and everyone gets a free CD.  Any other ideas or lessons from [...]

An Interview with JD Eicher & The Goodnights

29
December

JD Eicher & The Goodnights You can usually tell when an artist or a band takes themselves seriously…because it shows, not only in how they perform, but also in how they represent themselves.  JD Eicher & The Goodnights fit the profile.  They’re a pop/rock group with members based out of Youngstown, Ohio and and Pittsburgh, Pennsylvania. I’ve [...]

What’s Your Merch Setup? A Spotlight on Tiffany Thompson & Jenn Bostic

27
December

Like we’ve said in the past, one of simplest things you can do when splitting shows with other artists, is check out their merchandise setup. It’s a great way to get ideas for your own. Now, a display won’t necessarily make or break the deal, but a quality presentation can only help. Here are the [...]

A Couple Things Every Artist Should Have #3

13
November

Chris McDonald aka Sale the Salesman  To read the first two posts in this series check out: A Couple Things Every Artist Should Have #1 A Couple Things Every Artist Should Have #2 A YouTube account Soul/Electonica artist Chris McDonald has the right idea.  In anticipation of his forthcoming CD, Life of a Salesman, McDonald puts together 3 [...]

Improvising…Because We're In a Recession, Yo! (Cutting Costs Without Cutting Corners #2)

12
November

  A friend of mine is super cheap!  She likes to make butterred popcorn by coating raw kernals with butter, putting them in a brown lunchbag, sealing the bag, and sticking it in the microwave.  I think its funny but give it a try and tell me if it works :) So…in light of coming up with alternative methods, here [...]

What’s Your Merch Setup? A Spotlight on Talain Rayne

31
October

Today’s posts is a video interview with Philadelphia-based artist Talain Rayne. He and his band have some pretty creative merch ideas and it was worth getting their comments on camera. A few things we especially liked about Talain’s setup… 1. Creative Old Records: Melt old records and spraypaint them!?  Awesome!  Old records are inexpensive and easy [...]

“Pay What You Want?” Does That Really Work?

28
September

. Today’s post comes from one of our favorite readers, UK-based artist, Andy Mort. He goes by the moniker, Atlum Schema and his music is just as interesting as his stage name. He’s got some really thoughtful advice on having your customers decide how much they want to pay for your music. Perhaps you’re already familiar [...]