It’s been nearly 4 years since we wrote a post specifically about web statistics. But the truth is, you need to be watching the stats for your website. It’s the best way to learn about your visitors while improving your online marketing. There are a number of excellent stats trackers out there. We’ve heard wonderful [...]
1. No Official Bio Please DO NOT write an autobiography. Have your bio written in 3rd person. Have something that looks professional and reads professionally. For one thing, it’s easier for media to quote your bio when you’re not telling the story of your life; and web readers will take you much more seriously. If [...]
Today’s post is the third and final installment in a 3-part series by Shaun Letang of Music Industry How To. Yet another post that is chock-full of excellent information. Read carefully! Ok, so here’s the third and final part of the “How To Increase Your Website’s Conversion Rate” series. If you missed the first two parts, [...]
1. Do people respond to your posts? Are you using the 80/20 rule? 20% of your posts should be for promoting something. 80% should be about everyday normal things. If you spend less time trying to “sell” a show, a CD, or an idea, people are more likely to respond to your posts. Last wee [...]
Balloon Ride Fantasy How do you decide on a domain name? This might sound like a silly question, but the name you decide on carries alot of weight for your career and how accessible you are. Here are a few easy tips for choosing a domain name. 1. make it as predictable as possible [...]
Today’s posts is inspired by the recent blog post, “The Elements of an Effective Small Business Website”, of good friend Ken Mueller (Inkling Media). Every so often it’s necessary to take inventory to see if your website is truly serving its purpose. For musicians a website is more than a place for people to hear your [...]
I first started this blog because I wanted to write about real issues that musicians deal with. And I wanted to write about it in layman’s terms – simple English that anyone can understand without having to pull out a marketing dictionary. Forget the technical terms and the music industry jargon. In most cases DIY [...]
We’re excited about EVERY SINGLE one of the following resources. We hope you will be too! INDIE ON THE MOVE Yes, we truly love these guys. We wrote about them a while back, but quite alot has changed since our original post in 2009! For one thing, IOTM is still the #1 place to get an artists [...]
So for one of my senior papers in college, I interviewed a booking agent at Third Coast Artist Agency to get a better idea of what working in the music industry looked like. I came across this paper last night and this line stuck out to me: “You might only know two or three people, [...]
My friend Ken Mueller published a post last week, 5 Ways to Bring New Life to Your Blog. Its great and you should read it. In light of that post, I thought i’d do something similar and suggest 3 Ways to Bring New Life to Your Music – some tips for you music and [...]
Andrew Holland Who doens’t love twitter, really? Comments about nothing. Notes about something. 140-character press releases! Immediate answers to questions you never thought you’d ask. The possibilities are endless! Here are some newer, unexpected ways that twitter can come in handy for you… THE TWITTER FEED Twitter keeps my site updated even when I [...]
Have you done this lately? Visit your website as if you are a random visitor. Put yourself in the shoes of the beholder… is your site easy to navigate? is there anything that’s confusing or not intuitive? is the most important information on the homepage? does your site clearly direct visitor to all other important [...]
Kate Gaffney To read the first blog in this series visit: A Couple Things Every Artist Should Have #1 A GOOD BIO Just like a good press release, a good bio should be written in 3rd person. The idea of being personal is great, but you should have some place online where people can go to [...]
