Same Message, Different Approach
Everyone knows our media-saavy culture suffers from information overload, but no one has driven the point home like MSN’s Bing Commercials. There’s nothing new under the sun and everything’s already been said. This is why saying the same thing in new ways is the only way to stand out from your competitors, catch people off guard, [...]
5 Things I Learned from my Kickstarter Campaign
I first discoverd Kickstarter when I came across independent artist Allison Weiss last summer. KS caught my eye as an innovative idea – a recycled concept made fresh by techy art lovers using social media to help artists succeed. And they’re doing just that! With the struggling economy, I began to reconsider whether or not [...]
The Process of Publicity
Given last week’s post on booking, publicity, and being managed, I thought I’d put down some additional thoughts on publicity…since i think it happens to be the biggest piece of the puzzle. Like I’ve always said, you can be the best musician in the world, but if nobody knows, it won’t do you any good. [...]
An Interview with Allison Weiss
The first time I came across Allison Weiss’ myspace page, I knew she was a musician after my own heart. Grassrootsy first covered her back in July in a feature on Kickstarter. And after reading more about Weiss, it was apparent that she is one of the hardest working independent artists you will ever come [...]
Dream BIG, Start small
As independent artists, our job is to do what the labels do without the money or network that labels have. See Thinking Outside the Box – Thinking like a Record Label). It’s an overwhelming task and chances are that you’ll never be able to do it like the “big guys”. But there are ways to make this [...]
Why Won't People Come to My Shows?
I dunno… But lets try and figure it out. In last month’s Grassrotsy Reader’s Poll, many of you said you’re biggest frustration as an artist is getting people to come out to your shows. I half expected the most popular answer to be money-related so I was definitely surprised. If you think about it though, fans = money. In other words, if [...]
Incredible Resources You’ve Never Heard About #4
I especially love writing this series b/c it tends to get the most feedback from artists. To see other posts in the “Incredible Resources” series, click here. Kickstarter Ok, I ran into Kickstarter last month, and I LOVE the concept. Chances are that you fall into the same category as most aspiring artist - lotta passion, [...]
