Below are a couple things that I’ve found make for a more successful e-blast to your subscribers. Be sure to subscribe to other people’s newsletters. You can learn alot from seeing what other people do. And if you’d like more tips on Email marketing after reading the below, check out the Email Marketing – Making Sure People Read [...]
THE ARTIST: Joshua Sanders (New York, NY) THE QUESTION: A couple of weeks ago I read a post from your archives. It said that most emails are read on Wednesdays (based on an email seminar you attended). Does that imply that an email written on Sunday is less likely to get read, or that important emails (i.e. [...]
Are you planning your music marketing according to specific days of the week? You should be? Check out this post for sure-fire ways to make the most of your online promotions. Monday It’s Monday! Do you know who’s watching you? Monday is considered the day of fresh information. Everything is new new new! Consider this: the average 9-5er [...]
The Newsletter is the single most important part of being a musicians (ya, I’ve only said that 10,000 tims in this blog). Can you imagine what would happen if major artists didn’t have newsletters? They’d make only a fraction of their normal income. For example, I get Death Cab For Cutie’s emails in my inbox all [...]
Read the 1st half of this post: Email Marketing – A Few Things You Should ALWAYS Do. Do You like SPAM? If you don’t like SPAM, then don’t assume others will. This should be common sense, but I’m surprised by how many people don’t realize they’re spammers. If you’re promoting an event don’t send updates every [...]
Whats the basic rule of thumb? Don’t take anything for granted. Yes, artists are generally big dreamers, but that doesn’t mean you overlook the simple, practical things. If anything it means you need to pay even more attention to the small details in order to make the big things better. Here are few things that [...]
If you’ve read any other posts on this blog, you know I’m huge on always having an email list at each of your shows. Its important to keep it in a visible spot (merch table) or pass it around the room. Every email matters! More on this here: “Drawing Traffic To Your Website(s)“. By [...]
