It’s All In the Packaging
I watched this commercial the other day and said “That is SO stupid! Why would Orbitz spend thousands of dollars of airtime to talk about the colorful boxes their gum comes in?!” And then, when I was in Rite-Aid today I decided to buy a pack of Orbitz because I liked the packaging. It wasnt [...]
A COUPLE THINGS EVERY ARTIST SHOULD HAVE #4
The longer you live in a house, the more stuff you accumulate. I feel its the same way with music. The longer you do it, the more things you’ll acquire to help you do what you do better. If you’d like to see the first 3 installments of this post, check it: [1] [2] [3]. [...]
New Year, New Ideas
The new year is upon us! In the Spirit of change/resolutions/starting over, I propose that all the musicians reading this come up with a visible change in the way they spread their music. Here are a few ideas… (trying to keep posts shorter so its not too much to read in one sitting) Book Yourself. Then Book [...]
What’s Your Merch Setup? A Spotlight on Tiffany Thompson & Jenn Bostic
Like we’ve said in the past, one of simplest things you can do when splitting shows with other artists, is check out their merchandise setup. It’s a great way to get ideas for your own. Now, a display won’t necessarily make or break the deal, but a quality presentation can only help. Here are the [...]
What’s Your Merch Setup? A Spotlight on The Band “Reilly”
Upon playing the Purple Door Festival last weekend, I realized that music festivals are the best place to scout for new merchandise table ideas and layouts. Philadelphia-based Christian pop-rock, dueling violins band, REILLY, takes the cake! I didn’t get a chance to buy the album but I almost did simply because their merch table was so [...]
What’s Your Merch Setup? A Guest Post by MC Till.
Today’s posts is a guest article by Cincinnati-based hip-hop artist, MC Till. His thoughts are so easy and simple that you’ll wish you would have thought of them yourself. hehe For me my merch table is about two things: making a connection with another human and making a sale. If I do one without the [...]
Why Won't People Come to My Shows?
I dunno… But lets try and figure it out. In last month’s Grassrotsy Reader’s Poll, many of you said you’re biggest frustration as an artist is getting people to come out to your shows. I half expected the most popular answer to be money-related so I was definitely surprised. If you think about it though, fans = money. In other words, if [...]
