5 Reasons Why You Need At Least One Professional-Looking Video
Live music video by Joy Ike. Shot by Steve Ellington First of all, if you don’t have a YouTube account, you should. In fact, if you don’t have a YouTube account that’s a serious problem. Next to Google.com and Facebook, YouTube is the 3rd most popular site on the internet! You should be on it! [...]
How a Non-Social Media Nut Approaches Social Media
Today’s post is another contributed article by UK-based artist, Andy Mort. He goes by the moniker, Atlum Schema and this time writes on how to uniquely use each Social Media platform. You’ll find tips for the obvious (Twitter/Facebook) and not so obvious (Tumblr/Instagram) music-friendly platforms. Take a breath, read it through, and then give it a try! [...]
PICTURES, VIDEOS, & BLOGS: The 3 Most Important Ways to Engage Your Fans
Amanda Duncan It’s no surprise that the more content you create, the more interest you generate. The two go hand-in-hand. Without a weekly dose of photos, videos, and/or blogs, you are missing out on new fans, engaged fans, and the opportunity to make your music travel further than your immediate network. Let’s break it [...]
Starting From Scratch: Tips for the Brand Spankin’ New Musician
This is a post I’ve been meaning to write for quite a long time. Having talked to many of our readers online, I realize you all are coming from different places in your careers. Some folks have been playing for years, some have been touring for years, and some of you are closet musicians. Well, [...]
Same Message, Different Approach
Everyone knows our media-saavy culture suffers from information overload, but no one has driven the point home like MSN’s Bing Commercials. There’s nothing new under the sun and everything’s already been said. This is why saying the same thing in new ways is the only way to stand out from your competitors, catch people off guard, [...]
Things That College Kids Like
Got anything to add to this? Put it in the comments section below! FREE SHOWS If your event isn’t free, they’ll find something that is. There’s no official rule saying you can’t charge for an on-campus event; but there is an unspoken unofficial rule. In fact, at the University of Pittsburgh, they won’t let you [...]
An Interview with Allison Weiss
The first time I came across Allison Weiss’ myspace page, I knew she was a musician after my own heart. Grassrootsy first covered her back in July in a feature on Kickstarter. And after reading more about Weiss, it was apparent that she is one of the hardest working independent artists you will ever come [...]
A Couple Things Every Artist Should Have #3
Chris McDonald aka Sale the Salesman To read the first two posts in this series check out: A Couple Things Every Artist Should Have #1 A Couple Things Every Artist Should Have #2 A YouTube account Soul/Electonica artist Chris McDonald has the right idea. In anticipation of his forthcoming CD, Life of a Salesman, McDonald puts together 3 [...]
MySiteSucks.Com
Have you done this lately? Visit your website as if you are a random visitor. Put yourself in the shoes of the beholder… is your site easy to navigate? is there anything that’s confusing or not intuitive? is the most important information on the homepage? does your site clearly direct visitor to all other important [...]
Should I Upload My Videos on YouTube or Facebook?
Today’s “Ask Grassrootsy” question comes from DC-based band No Compromise. Noco’s got a really unique approach to creating music. They’ve created alter egos in the form of super heroes. It’s something different to make them stand out from the rest of the crowd…and its translated into every aspect of their marketing – web design, graphic [...]
Putting Ideas in Their Heads
[youtube=http://www.youtube.com/watch?v=_70xGUxznYY] We are Miracle Whip and we will not tone it down? Huh? The idea of putting ideas into people heads, for the most part, is a very selfish thought. It comes with a preconceived notion that you are that good…that your “product” should be the #1 thing on everyone’s mind. Watch the above Miracle [...]
